In an extremely competitive field, digital marketing costs widely vary from business to business. This article will show you some of the typical prices that "Words From Mouth Marketing" deals with every month.
We are able to keep our cost much lower (1/3) than that of typical agency because of our small staff size. We stay away from binding contracts that would scare off most small businesses and put them on the hook for multiple years worth of payments. Our clients are able to encompass the power of an entire marketing department for below the price of 1 average employee.
You Actually Need A Quote To Get An Accurate Price
Before reading the rest of this article, save yourself time & energy by letting us provide you with an actual quote for digital marketing. No real marketing company will ever have a set price for any specific service.
There is a wave of marketing apps that have set prices for their service. These apps cost a few hundred dollars a month and will automatically create social media or website content with images that look like they were pulled directly from a google search. Irrelevant and boring content for any business will cause more harm than good. It's not the quantity, its the quality.
No 2 Businesses Are The Same / Examples
Business number 1 is a small local Restaurant & Bar here in the Philadelphia area.
Business number 2 is a national Children's T-Shirt Clothing Designer located in Washington DC.
The digital advertising campaigns / budget / CTA (call to action) / marketing automation and web management used for each business will always be different.
Business Number 1
The small local restaurant and bar could receive all of our digital marketing services for around $700 while reaching around 50K people every month.
Website Management (Updating and creating new content)
Digital Advertising (Google, Social Media, Websites - reaching the bulk of the 50K People)
Content Creation & Graphic Design (Promotional Flyers, Social Media Posts and Graphics)
Video Production and Content
Digital Video Advertising (YouTube, Website Media Players)
Social Media Management ( Posts, Content )
Local Press - News and Development
SEO Optimization (Search Engine Ranking Improvement)
Unique Campaign Development (Outside of the box promotion and press)
Digitally marketing our national Children's T-Shirt Clothing Designer takes a bit more resources to reach a wider, but tightly targeted audience. We approach connecting new potential customers and sales are differently in this case because the business model is different.
Business Number 2
For around $1,000 our national Children's T-Shirt Clothing Designer could reach around 60K targeted people every month (market size 500,000). The objective for business number 2 would be focused heavily on inbound sales. The other goal is to connect our client with retail stores to move large amounts of inventory and increase brand recognition.
With a much wider market size than our $1,000 can cover, we can effectively reach more potential customers by increasing our budget.
Website Management (Updating and creating New Content, Web store management and functions)
Digital Advertising (Google, Social Media, Websites - reaching the bulk of the 60K people and about 100 businesses that carry children's clothing)
Content Creation & Graphic Design (Promotions, Social Media Posts and Graphics)
Video Production and Content
Digital Video Advertising (YouTube, Website Media Players)
Social Media Management ( Posts, Content )
National Press - News and Development
SEO Optimization (Search Engine Ranking Improvement)
Targeting improvement
Competitive Research
Market Insights
Unique Campaign Development (Outside of the box promotion and press)
Low Budget Advertising & Cheaper Marketing Services
It is possible to provide our clients with a cheaper option for lower marketing budgets. We can work month to month making sure you're being discovered by new potential customers for less than the price of a complete marketing package.
With a $300 budget we can drive traffic to your business in the form of phone calls, website visitors or even direct people to your physical address. The number of people we reach depends on the competition already in existence.
Always make sure before advertising and driving traffic that you have a great website, a clearly described product, and the proper system in place to field the customers being directed to you.
Deciding What's Right For Your Business
Speak with someone directly about your business goals and direction. A marketing professional will always have great insight about any tools and methods available to help your business grow to the next level.